What is Digital Marketing?
It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising, digital marketing company or online marketing as it is popularly known is a tool to carry on marketing for our product online.
digital marketing company is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing India.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing company in Kolkata. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.
For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
Visit Digitalmarketing Digitalconnect for digital marketing partner also longer term helps you save money as digital marketing requires the right expertise, knowledge and experience to manage media buying and planning and helping in savings there.
An outsourced digital marketing company account also results in efficiencies in better budget allocation resulting out of data analytics and re-allocation of budget basis efficiency of return on ad spends. Only a team with considerable experience and expertise can manage this such that decisions are taken at the right time to achieve continuous improvement and benefit for the brand in its digital marketing media spends.
For more details visit: www.digitalmarketingdigitalconnect.com
What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI.
Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular among companies in a variety of industries – but here are ten reasons why email marketing is seen by many as the most effective marketing channel.
1. Low costs
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
2. Reach an already engaged audience
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
3. Deliver targeted messages
Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.
If a franchise only has an offer on in certain areas of the country, it can easily arranged for emails to be sent only to those living in certain areas. If there is a sale on sports goods, it can be arranged for only those who have shown an interest in sports to receive an email.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old ‘spray and pray’ method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.
4. Drive revenue
Marketing Week reports that email generates around $40bn retail sales annually.
Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
5. Easy to get started
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Many email marketing platforms, ours included, offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily.
6. Easy to measure
Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
7. Easy to share
Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.
More and more we see brands cleverly utilising this tactic, and social proof has become a huge influence for online selling in recent years.
Gain global reach with your email marketing
8. Reach a global audience
What other marketing platform lets you instantly send a message to thousands of people across the world? Sure, social media can help you spread the word among a global audience – but there’s no telling who’s actually reading your content.
Alternatively, you can always get hyper local using one of the other ten benefits – segmentation.
9. Instant impact
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
10. Unrivalled return on investment
In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. According to the DMA, the return on investment for email increased from an estimated $40.03 (approx.) for every $1 spent in 2016 to $42.28 (approx.) in 2017.
It’s clear to see that email continues to be the most effective marketing channel available to every business. Perhaps it’s time for your business to start making email marketing a priority.
Check out our own email marketing platform and learn how we’re helping thousands of brands deliver big results from email marketing.
As a business owner, you wouldn’t be alone if you were skeptical of SMS marketing. The two major objections to SMS are that it’s a dated marketing technique and that it’s too intrusive. The refreshing truth paints an entirely different story. SMS is an extremely powerful, efficient and effective way of communicating with your customers and it’s high time that businesses took note of it. Here are just a few reasons why SMS communication and digitalConnect Platform can be your greatest marketing weapon.
The potential open rate
Did you know that 98% of all SMS messages are opened and read by the recipient? What’s more is that these messages are typically opened within 3 seconds of receiving them. Compare that to the 20% average open rates of email and SMS marketing becomes a no-brainer. When a customer feels that vibration in their pocket or hears the PING notifying them of a text message, chances are they’ll have a look. It is literally lightning fast communication that you can almost guarantee gets seen.
Speed and flexibility
Your business will need to adapt to the day-to-day fluidity of the modern business world. Flexibility is key to these constant adaptations. SMS marketing has virtually zero lead-time, allowing communication to be created and delivered to the target audience within a matter of minutes. This can be used to drive footfall on a slow day or clear old stock ahead of imminent new arrivals. digitalConnect Platform allows businesses to instantly respond to the events of the day or to a competitor’s promotion. It allows you to stay one step ahead of the game, and that’s a vital advantage to keep.
Low cost compared to extremely high return on investment (ROI)
If you think about other forms of advertising: newspaper ads, TV commercials, any form of outdoor advertising, the costs involved are enormous. In fact, for a lot of small to medium size businesses, these costs are a stumbling block to using these channels. A well-timed SMS marketing campaign launched through Platform, on the other hand, can be executed at a fraction of the cost associated with the more traditional marketing methods. And, as already mentioned, the amount of money that’s being invested will be well worth it, considering the instant impact of the communication.
Highly targeted SMS marketing communication
The more traditional methods of marketing are also at a disadvantage when it comes to who sees and reads them. For any savvy business owner, it’s essential that every marketing message that’s put out is as targeted as possible. This keeps the costs of the communication down. As SMS marketing is mostly permission based, you’re most likely to be reaching out to people that you already have a relationship with and have agreed to receive marketing messages from you. If you consider that it’s at least five times easier to resell to existing customers than to a new customer, then you’ll see the benefits of this. You’re marketing to an already plowed, seeded and prepared field, meaning your returns are likely to be that much greater.
Unmatched personalized communication
SMS marketing messages can be personalized to your customer base and delivered to their pockets within seconds. This personalization is built around anything from their name to their buying behavior or demographic. They can even be location-based, crafting a message based on different stores or different regions of the country. And make no mistake, personalized messages are powerful.
Short, concise communication
Often seen as a major disadvantage for SMS, the 160 character limit is actually one of the channel’s main strengths. It forces you, the business owner to be as clear and concise as possible. And, in today’s goldfish-attention-span-society, it allows your customers to get your point immediately, with little effort.
Instant opt-in and opt-out
One of the more annoying things in life is receiving spam communication. But, with the advent of short codes, opting in and out of an SMS stream is instant for your customers. There are very few, if any, hoops for your customers to jump through, should they not wish to receive your communication any longer. This contributes to a positive brand opinion and high subscriber satisfaction level.
Smartphone adoption rates are at an all-time high. And, considering the general trend towards mobile use behavior, your chances of getting your message across are incredibly high. Our Platform allows you to seamlessly tap into this market behavior with virtually limitless potential. Since mobile phone users represent every kind of demographic, the SMS channel is a marketing gold mine. Isn’t it time you put it to work? Try our Platform today or read more about the benefits that our system can offer your business.